THE FUTURE OF DIGITAL CRAFTSMANSHIP - BENTLEY’S INTELLIGENT CONFIGURATOR
The new Bentley Bentayga has joined the newest portfolio of any luxury car manufacturer with its launch on Bentley’s online car configurator. With seemingly endless combinations of colours and features, the Bentley configurator is the perfect tool to inspire customers in specifying their new vehicle.
The complete configurator uses over 1.7 million rendered images to deliver an almost infinite number of options to the customer for the full Bentley model range. Images of single components are taken directly from Bentley’s digital warehouse, linked to engineering and manufacturing systems, displaying a life-like render of a customer’s vehicle. To ensure the digital craftsmanship represents the high standards of Bentley’s physical world, all 280,000 images for the new Bentayga needed to be analysed and checked, including veneer and stitch alignment and even the flow of hand cross-stitch throughout the cabin. To guarantee perfection, the digital craftsmen are trained in the same processes and techniques by Bentleys own skilled colleagues in production.
You can access to Bentley's online car configurator here: